MarTech Integrations & Optimization

Fully leverage the capabilities of your CRM and marketing automation systems

MarTech Systems and Services from BDO

Extract the most value from your investments with BDO's MarTech consulting services.

Our team of professionals can help your team optimize MarTech systems for better segmentation, improved engagement and expanded business growth. From deployment to ongoing support, we will empower your organization to leverage the capabilities of your CRM and marketing automation systems.

Are you making the most of your martech stack?

Our free MarTech (marketing technology) self-assessment will allow you to assess up to five tools in your MarTech stack. You’ll walk away with a breakdown of improvement areas and actionable next steps.

How BDO Can Help

BDO offers a variety of services to help your organization integrate marketing technology. We have the capabilities and knowledge to provide customized solutions for improving business processes and your bottom line. 


We deliver the top-quality service and expertise needed to leverage the Adobe Marketo Engage platform for your organization's growth.

A few of our marketing automation services include:

  • Assessments
  • Campaign management
  • Marketing performance dashboards
  • Ongoing administration

Whether you are new to the platform or want to improve your insights, you can customize your account to enhance marketing efforts and make data-driven decisions with the assistance of our professionals.

We offer two implementation packages:

  • Standard: Our technical professionals will guide you in implementation, customization, reporting and more.
  • Advanced: We will provide guidance, support and training to enable your team to clarify metrics and define a foundation for future growth.

Our professionals offer effective, efficient CRM services to support your organization in maintaining, updating and enhancing CRM projects. Our audits will ensure you have accurate data for building business goals, improving segmentation and increasing engagement.

Our team will help with:

  • Content: We will craft emails, blogs, social media posts, landing pages and more to boost customer engagement.
  • Configuration: Our consultants will assist with HubSpot settings to create valuable user experiences.
  • Integration: We can assist in integrating HubSpot with third-party MarTech applications to align sales and marketing teams.

Our consultants will help you navigate migration, assisting with CRM integrations, campaign configurations and training. We will provide comprehensive assessments, project planning and management to facilitate a smooth transition between MarTech solutions. 

BDO has completed hundreds of Eloqua projects, so you can trust our professionals to help you take full advantage of the platform.

A few of our services include:

  • Strategic sales funnel development
  • Lead scoring and nurturing
  • Reporting
  • Marketing and sales alignment

Our consultants will help you expand your customer base by assisting with the configuration and implementation of Marketing Cloud Account Engagement (Pardot). Our team of campaign managers will handle the day-to-day tasks so you can focus on your business while still enjoying the benefits of Pardot.

BDO will help you create eye-catching content on Uberslip to increase engagement and conversions. We will enable your team to create personalized content experiences for your customers through our many services, including:

  • Refining content inventory
  • Creating calls to action
  • Integrating Uberflip with marketing automation platforms
  • Optimizing your Uberflip hub for improved conversion

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Meet Our MarTech Integrations & Optimization Leader

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