posts tagged as Social Media


How Retailers Can Create a More Seamless Shopping Experience Online and Off for Consumers

Retailers reached nearly $3 billion in sales this past Cyber Monday, according to Adobe systems, and demand outpaced expectations for some retailers. read more


2015 BDO Retail Compass Survey of CMOs: Infographic & Full Report

In our tenth annual Retail Compass Survey of CMOs, we asked 100 chief marketing officers at leading U.S. retailers about their expectations for sales growth, promotional tactics, Black Friday and Cyber Monday results, priority marketing... read more


By Natalie Kotlyar | December 03, 2015

Mobile Marketing Matters When it Comes to Unlocking Omnichannels Fullest Potential

With Cyber Monday sales now outpacing those of Black Friday, it is clear that retailers need to ensure their presence stretches across bricks and clicks. And they are, according to the latest results from our 10th Annual Retail Compass... read more


By Nonprofit Practice Leaders | November 30, 2015

How Nonprofits Can Make the Most of #GivingTuesday

Now in its fourth year as the global day of giving, #GivingTuesday (which falls on December 1 this year) has come a long way, with substantial growth in partners, donations and social media attention every year. But what kind of impact... read more


By Doug Hart | November 16, 2015

Retailers Plan to Offer Less Aggressive Discounts this Holiday Season - But Is It Sustainable?

Thanksgiving is just around the corner, which for many of us, means that the clock will soon begin ticking for our holiday shopping. Though many consumers have already begun to take advantage of early-season promotions and layaway... read more


By Ted Vaughan | November 05, 2015

Our 10th Annual Retail Compass Survey of CMOs Reveals 5 Holiday Season Sales Trends To Pay Attention To

With less than 50 days until the holidays, retailers are ramping up their seasonal marketing strategies to encourage strong sales. How do retailers expect they will fare this season? We uncover this and more in our 10th annual Retail... read more


Results from Reader Survey: What are Retail CMOs Expecting for the Upcoming Holiday Season?

Earlier this month, we asked you, our readers, to share your expectations for the results of our tenth annual Retail Compass Survey of CMOs. Before we release the first round of survey results next month, wed like to share with you the... read more


By Nonprofit Practice Leaders | April 14, 2015

You’re Invited: Social Media – The Changing Landscape of Fundraising

Please join BDO for our second session in the 2015 BDO KNOWLEDGE Nonprofit and Education Webinar Series, “Social Media – The Changing Landscape of Fundraising”. read more


By Laurie De Armond | February 06, 2015

With Charitable Giving Tactics Old and New, Nimble Nonprofits Win

The numbers are out. Charitable giving grew by 2.1 percent in 2014, according to the newly-released 2014 Charitable Giving Report from Blackbaud, and this modest growth will no doubt prompt nonprofit fundraisers and executives to take a... read more


Infographic & Full Report: 2014 BDO Retail Compass Survey of CMOs

In our ninth annual Retail Compass Survey of CMOs, we asked 100 chief marketing officers at leading U.S. retailers about their sales projections, marketing strategies and top challenges ahead of the 2014 holiday shopping season. While... read more