Test NFOGRAPHIC: Carpe Diem: 5 Best Practices for Seizing #GivingTuesday
#GivingTuesday, the annual day of giving on the Tuesday after Thanksgiving, pulled in nearly $40 million last year. Now in its fifth year, Blackbaud predicts a record-breaking #GivingTuesday 2016. For nonprofits, the day can serve as a springboard in the race toward the end-of-year finish line. In fact, in 2014, participating organizations out-fundraised their peers in December by almost 2:1 in both online and offline donations.
Nonprofits need only scan industry headlines to infer that online giving, while still a relatively modest portion of charitable giving overall, will be important to watch and plan for in the future. Many nonprofits, payment processors and social and digital media platforms are exploring the intersection of technology and charitable giving, and donors and the philanthropic sector are taking notice.
We’ve refreshed our #GivingTuesday infographic with the newest figures and insights to help you make the most of the day. Check it out
for key statistics on #GivingTuesday’s scope and growth, along with five best practices to help you maximize your organization’s fundraising potential on November 29th