posts tagged as Retail Compass Survey of CMOs


Retail's 2017 Resolutions

2017 presents new possibilities and priorities. Just as consumers set personal resolutions for themselves, retailers will resolve to achieve milestones as well. Looking forward, we predict retailers will be focusing on three main areas... read more


Webinar Recap: 2016 Retail Holiday Pricing, Promotional Strategies & Plans for the New Year

As the 2016 holiday shopping season wraps, weve been analyzing the results from our 2016 Retail Compass Survey of CMOs and discussing the ways retailers can make the insights actionable as we head into the New Year. Last week, we hosted... read more


Results from Reader Survey: Predicting Retail CMO Trends For This Holiday Season

At the beginning of this month we asked you, our readers, to put your knowledge of the retail industry to the test and predict retail CMOs projections on trends for this holiday season ahead of the release of the 2016 Retail Compass... read more


5 Predictions for Thanksgiving Weekend Shopping

Year after year, holiday promotions roll out sooner than the last. While the traditional holiday shopping period was historically known to last from Thanksgiving weekend through December, some argue that the timeline begins as early as... read more


2016 BDO Retail Compass Survey of CMOs: Full Report

Consumers may loosen the grips on their wallets heading into the holiday season this yearif the price is right. Steadily climbing consumer confidence and sales growth for certain categories in recent months suggest consumers may have... read more


By Natalie Kotlyar | September 12, 2016

Augmenting a Social Media Advertising Strategy for Retailers

The new retail advertising has taken the catalog socialand made it actionable with a click. In the last year, weve seen the introduction of shoppable social media options, like the Twitter Buy Now button and Pinterests buyable pinsmoving... read more


How Retailers Can Create a More Seamless Shopping Experience Online and Off for Consumers

Retailers reached nearly $3 billion in sales this past Cyber Monday, according to Adobe systems, and demand outpaced expectations for some retailers. read more


2015 BDO Retail Compass Survey of CMOs: Infographic & Full Report

In our tenth annual Retail Compass Survey of CMOs, we asked 100 chief marketing officers at leading U.S. retailers about their expectations for sales growth, promotional tactics, Black Friday and Cyber Monday results, priority marketing... read more


Top 3 Resolutions for Retailers

As we head into the New Year, consumers are planning their New Years resolutions, from paying off credit cards to joining the gym and cutting carbs. read more


By Ted Vaughan | December 10, 2015

How Retailers Can Determine if Their Authenticity is Attracting Consumers

As part of my ongoing 2015 NACD Global Board Leaders Summit blog series, today I will touch on one of the more significant lessons I learned during my time at the conference: The importance of retailers being authentic to build their... read more