Infographic: The 12 Trends of Holiday Shopping

What trends are driving the 2017 holiday shopping season? Consumers likely won’t be gifting golden rings or turtle doves to their true loves, but the traditional carol is still relevant. BDO polled 1,000 consumers and 100 retail executives to see what both sides of the checkout counter have in mind this season, and twelve distinct trends emerged. See how their holiday outlooks align and diverge in the chart below:


For an in-depth look at the findings from our holiday retail surveys, download and read the full 2017 BDO Retail CxO Holiday Survey report here. Check out more consumer insights with our 2017 Consumer Beat Survey here.
For more information on the holiday season for retailers, contact Natalie Kotlyar at And, be sure to keep up with the latest retail news by subscribing to our blog on the Consumer Business Compass homepage here, and follow us on Twitter at @BDOConsumer.