From the COVID-19 pandemic to natural disasters such as hurricanes and wildfires, crises can have a direct and lasting impact on organizations of all sizes

For many businesses, COVID-19 was a crash course in crisis management—a test of leadership few had prepared for and even fewer saw coming. 

As companies continue to grapple with tough choices as new crises arise, business must prepare for the unknown, look to what’s next, anticipate how the forces of change will shape the new reality, and adapt.

With each crisis, the same questions arise: What’s next? What’s next for our families and our communities? What’s next for small businesses and the people who run them? For large organizations and the millions who rely on them? What’s next for our people, our customers? And what will it take to once again thrive?

By focusing on building long-term resilience, businesses can emerge from crises stronger than before and return not just to business as usual— but to better than usual.
 

WHATS NEXT FOR BUSINESS — BUILDING RESILIENCE

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