BDO Consumer Beat Survey

November 2017

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When it comes to buying gifts for loved ones during the holiday season, consumers are forced to prioritize between money, time and convenience. Ahead of the 2017 holiday season, BDO’s first Consumer Beat Survey asked consumers to weigh which competing factor will take precedence. Findings from the survey reveal that household income, age, education, geography and family size all play a role in individual decision-making, but across the board, most shoppers would rather save money than time.