Please join BDO USA, LLP and your Bay Area CFO colleagues for our quarterly discussion on current issues and best practices that are unique to the technology and life sciences industries. This is a great opportunity to exchange information and seek guidance from your peers who may have experience with similar challenges.
Topic: Social Media: The Good, The Bad & The Ugly with guest speaker Christine M. Hollinden
Social media is NOT a trend or a waste of time. It is here to stay and is simply NO longer optional. Social media not only provides a quick and easy avenue to share your firm’s message, but also offers an opportunity to grow your firm’s business. By integrating social media into your marketing mix, your firm has the ability to gain new insights, increase visibility, drive web traffic, and generate leads.
In Social Media: The Good, The Bad & The Ugly, Christine M. Hollinden, CPSM presents the best practices for your firm’s social media channels.
During this session, Christine will discuss:
- The differences between social media for business and personal use,
- The benefits of integrating social media into your marketing strategy,
- The best practices of LinkedIn, Facebook, Twitter, YouTube, and Instagram,
- Mistakes to avoid on social media channels, andHow to avoid common areas of risk exposure.