Current Enforcement Trends for Tracking Technologies

Learning Objectives

• Identify major enforcement themes related to tracking technologies (websites and mobile apps), including common allegations tied to consent, notice, data sharing, and cross-border data transfers.
• Explain the technical fundamentals of common tracking tools (e.g., pixels, SDKs, tags, session replays) and evaluate how these technologies impact compliance risk through data mapping and validation/testing approaches.
• Apply practical response strategies to reduce exposure and improve readiness—such as strengthening consent and cookie governance, enhancing vendor/third-party controls, and improving documentation and incident/inquiry response playbooks.

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