"The phrase ‘hindsight is 20/20’ takes on a new meaning for the retail industry. In 2022, the story of retail will be about how retailers move forward with a fresh perspective on their strengths and vulnerabilities, even as COVID-19 becomes endemic. Cash remains tight and stockpiling it might be tempting, but retail CFOs realize now is the time to double down on investments that deliver on customer demands, guard against future disruption, and spur growth."
NATALIE KOTLYAR
Partner and National Leader of BDO’s Retail and Consumer Products Practice
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