BDO Canada: How to communicate effectively with customers during the second wave

February 2021

With the second wave of COVID-19 lockdowns hitting retail and foodservice sectors, many business owners are using the lessons learned during the first wave to navigate the ever-changing business environment.

Some businesses have pivoted to new service models or products to maintain a positive cash flow, such as online ordering and food delivery. Others are using their production facilities to produce much-needed medical gear. In either case, having an ongoing dialogue with customers, suppliers, and other stakeholders has been crucial to their recovery.