• Webinars

    BDO webinars bring our community together in an online setting
    to connect with each other and share insights into the topics and trends.

Digital Transformation & Demand Gen Strategies in Retail

July 27, 2021
12:00 PM to 1:00 PM EST

Jennifer Valdes
Email
Technical Support:
844-580-6963

Technical Support
(BDO Employees):
888-236-9111
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  • Summary
  • Additional Details
  • Recording and Materials
The 2021 Retail Digital Transformation Survey polled 100 C-level Retail executives to uncover and analyze key digital challenges and priorities for the year ahead. The results also reveal how organizations can create a digital transformation strategy that leverages technology to unlock new opportunities and build operational excellence.

In light of survey results, Robert Brown, Managing Director & Digital Retail Lead at BDO USA, will illustrate trends driving the core tenants in building a successful digital transformation strategy, and how to define metrics that measure and gauge success before deciding on what technologies to implement.
Rob Bonham, Business Development Lead at Demand Gen Group at BDO USA, will help participants better understand the customer experience (CX), take a closer look at the critical elements needed to build a strong Demand Generation strategy, and how technology selection(s) fit into a digital transformation strategy.
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Note: CPE Credit is NOT available for the recording 

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