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Digital Transformation & Demand Gen Strategies in Retail

July 27, 2021
12:00 PM to 1:00 PM EST

Jennifer Valdes
Technical Support:

Technical Support
(BDO Employees):
  • Summary
  • Additional Details
  • Recording and Materials
The 2021 Retail Digital Transformation Survey polled 100 C-level Retail executives to uncover and analyze key digital challenges and priorities for the year ahead. The results also reveal how organizations can create a digital transformation strategy that leverages technology to unlock new opportunities and build operational excellence.

In light of survey results, Robert Brown, Managing Director & Digital Retail Lead at BDO USA, will illustrate trends driving the core tenants in building a successful digital transformation strategy, and how to define metrics that measure and gauge success before deciding on what technologies to implement.

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Rob Bonham, Business Development Lead at Demand Gen Group at BDO USA, will help participants better understand the customer experience (CX), take a closer look at the critical elements needed to build a strong Demand Generation strategy, and how technology selection(s) fit into a digital transformation strategy.

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