Marketing Managed Services
Aligning marketing operations and automation with your business priorities
Keep your marketing efforts on target and on schedule
Modern marketing activities can be intricate endeavors — high-volume, high-velocity operations that balance consistent communication and strategy with production schedules and management priorities, all within a complex marketing technology stack. Any single element can disrupt an entire campaign when something goes awry.
BDO Marketing Managed Services are ready to keep your company’s marketing activities and technologies up and running. Our team includes experienced professionals with a wide range of backgrounds and skill sets to meet virtually any short-term or long-term outsourcing requirement.
Whether you need help managing your martech stack, keeping up with day-to-day administration, or simply filling a gap in your support staff, BDO has the resources you’re looking for.
BDO provides marketing automation and support in the following areas:
- Campaign Services: Our professional marketers and technologists can serve as extensions of your team, embedded full-time or part-time within your staff, working toward specific marketing objectives.
- Professional Services: Whether deploying a new technology, managing or updating your martech stack, evaluating a new market, or simply revising your internal reporting and approval processes, we have skilled consultants available to offer insights and direction.
- Admin Services: When you need support operating and maintaining a specific marketing application like Marketo, Eloqua, or HubSpot, you’ll find an experienced administrator on our Marketing Managed Services team.
How BDO Can Help
BDO offers marketing managed services to help your organization achieve its goals.
Supplement Marketing Team
When you have a temporary absence or unexpected gap in your marketing team, one of our dedicated professionals can keep your marketing activities on track.
Deliver Valuable Insights
Our team comprises a broad range of technical skills and industry knowledge, enabling us to provide unique insights and solutions to your marketing challenges.
Manage Martech Stack
Our marketing technology experience encompasses multiple platforms, including but not limited to Microsoft and Adobe stacks.
Transform Marketing Data
We can help your marketing organization normalize, standardize, organize, and utilize your marketing data effectively, converting raw data into actionable marketing intelligence.
Capabilities
Our marketing professionals have the technical proficiency and real-world experience required to draw added value from your email marketing campaigns. We help create, deploy, and manage campaigns, assisting you with a variety of tasks:
- Production: We create emails, websites, forms, and more to further your campaigns and increase engagement ratings.
- Deployment: Our consultants craft reports and offer recommendations for deploying your email campaigns.
- Management: From list segments to project deployment, we provide management assistance to improve organization and efficiency.
- Optimization: We work closely with your team to promote efficiency in campaign processes and marketing activities.
Our managed services proactively identify data gaps to enhance the integrity of your data. With clean records on your side, you can improve results, build customer trust, and make data-driven decisions that drive revenue.
- Normalize and standardize data
- Match and merge duplicate records
- Remove inactive accounts
- Prevent bad data or duplicates
- Enrich accounts
- Discover new records matching ideal customer profiles
Our consultants provide dedicated support to help your organization manage marketing operations and cultivate success. We offer a wide variety of professional services:
- Deploying and integrating marketing technologies
- Managing martech stacks
- Producing reports
- Setting up campaign analytics
- Enhancing lead-nurturing efforts
- Adjusting lead-scoring processes
- Consulting on best practices
- Establishing strategies
- Cleaning up data through normalization, enrichment, and deduplication
- Helping with segmentation
- Coding websites
We have extensive experience empowering organizations to take full advantage of their Marketo investment. Our dedicated admins meet with you regularly to discuss key initiatives, provide resources, and capitalize on optimization opportunities. We can help with various aspects of your Marketo instance:
- Platform administration
- Campaign assets and programs
- Database management
- Auditing
- Global operations management
- System program optimizations
Make the most of every customer interaction with the assistance of our Salesforce managed services. We offer a comprehensive solution for improving sales automation, campaign management, customer service, and more on the Salesforce platform.
Are You Making the Most of Your Martech Stack?
Our free marketing technology (martech) self-assessment will allow you to assess up to five tools in your martech stack. You’ll walk away with a breakdown of improvement areas and actionable next steps.
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