Video: Brick-and-Mortar Retailing Goes Experiential

The retail environment is in a state of flux. As consumers grow more accustomed to the convenience and value of online shopping, brick-and-mortar retailers are eager to draw customers back into their once-bustling storefronts. Is experiential retailing the answer?
Natalie Kotlyar, leader of BDO’s national Retail & Consumer Products practice, shared her take on the significance of experiential retailing in a recent segment for Reuters TV.