Using Automation to Comply with CCPA

July 2019

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In this era of innovation and digital transformation, organizations build strategies that rely heavily on large amounts of structured and unstructured data, including personal information, allowing them to derive conclusions about consumers, create targeted marketing campaigns or provide personalized experiences. At the same time, with growing awareness and concerns for data privacy across the world, companies are also expected to comply with data privacy and protection principles related to the use of personal data. Many jurisdictions are drafting or have already passed new regulations that require companies to be more diligent about the way they process and secure personal data. More specifically, regulations such as the California Consumer Privacy Act (CCPA), are giving consumers more control over their data. For example, consumers are given rights to request access or deletion of the personal information a company has acquired about them. The CCPA will challenge organizations to update their practices and enhance their request processes. However, through the use of technology, companies can find efficiencies and address compliance by automating data discovery and their request processing from intake to completion.
 
To learn more about how automation can help organizations maintain compliance with ever evolving regulations, please view our insight. 
 
For additional information on the CCPA, please click here to view our webpage.