Marketing Technology Consulting
Implementing, integrating, and increasing utilization of marketing technology
Drive revenue and enhance marketing performance through martech deployment and integration
Marketing technology (martech) platforms have become essential to modern digital marketing, serving as the foundation of marketing campaign creation, execution, management, and measurement. When fully integrated with CRM and data platforms, they can transform marketing strategy, powering audience targeting, attribution, and performance measurement and driving significant revenue growth.
The technical challenges of onboarding, integrating, and operationalizing a martech stack are, however, considerable. Some organizations find themselves missing revenue generation targets because they lack the in-house strategic guidance and implementation capability required for successful martech adoption.
Are you making the most of your martech stack?
Our free MarTech (marketing technology) self-assessment will allow you to assess up to five tools in your MarTech stack. You’ll walk away with a breakdown of improvement areas and actionable next steps.
Whether an organization has not yet onboarded a martech stack integrating CRM, first-party data, and marketing automation, or if their existing martech stack is not fully integrated or utilized, the BDO Marketing Technology Consulting practice can help. We work with you to evaluate the business and marketing need, define appropriate solutions — from net-new deployments to the strategic re-integration and deployment of underutilized platforms — and then provide the technical expertise and resources to deliver them.
By ensuring that our martech recommendations and configurations are anchored in business and marketing strategy, including your objectives and KPIs, BDO can make technology-agnostic recommendations based on the performance your organization requires.
BDO supports platforms including:
- Microsoft Dynamics 365
- Adobe Marketo
- Oracle Eloqua
- HubSpot
- Salesforce Account Engagement (formerly Pardot)
- Salesforce Marketing Cloud
How BDO Can Help
BDO offers marketing technology consulting services to help your organization achieve its goals.
Enhance Marketing Performance
A successful martech implementation can help improve digital marketing performance and drive benefit to the bottom line, helping identify effective marketing spend and power attribution.
Connect Sales & Marketing
A fully integrated martech stack unites sales and marketing, supporting strategies that link activities directly to bottom-line revenue generation.
Drive Martech Utilization
Gain the full value of your martech investment through successful implementation, active user adoption, and ongoing user and technical support.
Marketing Technology Implementation Capabilities
The effectiveness of your martech stack is affected by its suitability to your needs, its degree of integration across sales and marketing, and the extent to which your team utilizes its capabilities. BDO analyzes all of these factors, taking into account overall business and marketing strategy, and delivers detailed recommendations for enhancing the use of your marketing technology platform.
“Do more with less” is a familiar message for IT managers and administrators. BDO can help identify and achieve opportunities — through configuration, integration, training and more — to gain additional value from your martech investment.
A sophisticated, feature-rich martech stack is only worth the investment when the features and capabilities of the stack are being widely utilized. BDO audits and analyzes martech utilization, identifies opportunities to increase adoption, and delivers strategies, training, and support to drive enhanced utilization.
A full martech deployment is a complex technological and operational challenge. BDO can provide resource augmentation to support technological deployment, training and adoption, and change management. Further, we can provide ongoing platform support and maintenance through outsourced resources as needed.
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