Pioneering Digital Transformation in 2019

BDO’s 2019 Middle Market Digital Transformation Survey



About the BDO Middle Market Digital Transformation Survey

The 2019 BDO Middle Market Digital Transformation Survey was conducted by Rabin Research Company, an independent marketing research firm, utilizing Op4G’s panel of executives. The survey included 300 C-level executives in a wide range of capacities, for companies with annual revenues between $250 million and $3 billion. The focus included companies in the retail and consumer products, natural resources and energy, financial services, and healthcare and pharmaceutical industries.

For the purposes of this survey, organizations are categorized in three groups, according to their annual revenues:
  • Lower Middle Market: $250-$500M
  • Middle Market: $501M-$1B
  • Upper Middle Market: $1-$3B


Malcolm Cohron
Managing Director and Client Executive, BDO Digital 

Stephanie Giammarco
Partner and National Co-Leader, BDO Digital

Eskander Yavar
Principal and National Leader - Management Advisory Services, BDO Digital 

Kirstie Tiernan
Principal and National Co-Leader - Data Analytics and Robotic Process Automation, BDO Digital 

Michael Lee
Principal and Senior Client Executive, BDO Digital