Commerce Media Networks: Grow Revenue and Reduce Risk
Commerce Media Networks (CMNs) are digital advertising platforms that connect brands with consumers at or near the point of purchase. CMNs have evolved into dynamic advertising ecosystems that now extend far beyond the retail sector. Today, industries such as financial services, travel, and healthcare are leveraging CMNs to seamlessly integrate advertising into the customer journey—across both digital and physical touchpoints.
By harnessing first-party data from transactions, customer interactions, and loyalty programs, CMNs enable highly targeted advertising that drives greater relevance and sales. They are experiencing remarkable growth, surpassing traditional channels like display, connected TV, and even search. In fact, the U.S. commerce media market is expected to exceed $100 billion by 2027.
Join BDO technology and management consulting professionals on September 25th to gain valuable insights and learn best practices for growing revenue while avoiding risks related to privacy and data protection.