Malcolm Cohron

Chip Cohron

National Digital Transformation Services Leader, BDO Digital

BDO Atlanta Office



Executive Summary

Malcolm “Chip” Cohron is the National Digital Transformation Services leader within BDO’s Technology and Business Transformation Services practice. With more than 25 years of experience in digital and business strategy, Malcolm is a recognized digital transformation/re-invention field executive who helps clients compete in today’s markets by guiding them through their digital transformation journey. Malcolm is known for driving innovation and transformation by identifying go-to-market growth strategies and helping to solve complex business problems, all while delivering tangible results in compressed time frames.

Eager to drive sustainable client market differentiations, value and growth, he has enjoyed a trail of global and regional business and digital transformation engagements across multiple industries: Financial Services, Communications, Retail, Consumer Products, Manufacturing & Distribution, Healthcare and Energy. His passion, success, and knowledge cuts across Enterprise Resource Planning (ERP), CRM Analytics, Advanced Automation, mobility everywhere, and cloud based solutions.

Malcolm has extensive experience in technology solutions, platforms, software and go-to-market/product development, in both Fortune 500 companies and mid-market enterprises along with start-up firms. He is particularly skilled at defining new markets, products, and channels, and achieving revenue targets. Prior to joining BDO, Malcolm spent a part of his career as a partner at a Fortune 50 technology company where he was responsible for business development, and engagement delivery for artificial intelligence (AI), data analytics, digital strategy, and content services.

Malcolm has published books, articles, and serves as a public speaker in the field of Digitization and Digital Transformation throughout the U.S., Canada and Western Europe. He has authored a variety of methods, models and templates that are in practice today. Malcolm has advised public and private board members, offering counsel, guidance, and trends in the marketplace.


B.S., Business Administration, Seattle City University
Associate Degree, Computer Science, Computer Programming Institute