Events

Too often we see well-known restaurants and retailers involved in executive scandals, product-related crises, social media firestorms, or similar emergency situations. Within a moment’s time, brands become the subject of embarrassing news articles, social media complaints, boycotts, etc., all due to the way they handled one crisis or another.

It’s critical to know that no restaurant or retailer is too small to avoid the possible limelight. How your company communicates through a crisis can impact the entire organization, including profitability and viability.

Do you have a crisis plan in place? We offer a unique opportunity to hear from a diverse group of panelists on taking the right steps that will allow you to minimize the potential impact of a disaster, or even better, prevent it from happening.