Website Built to Increase Conversions

Apple company invented the “Gourmet Caramel Apple.” Over the years, they have served tens of thousands of delightful treats to consumers across the United States through catalogs and more recently on the web. The company sought out BDO Digital’s design team to improve the look and feel of their website and assist with improving onsite conversions through the use of tracking technology.

Smart E-Commerce Design

BDO Digital worked with the company to build a design optimized to sell. The website incorporated features such as expanded merchandising real estate to encourage purchases, advanced analytics to track user navigation for site optimization, and a custom third-party e-commerce platform engineered to minimize costs and add flexibility.

The new site design has been a success on many levels, ensuring customer satisfaction through improved design and usability. Additionally, the use of cart abandonment and conversion tracking tools has positively impacted sales.

BDO Digital was awarded Outstanding Achievement in Website Development by the Interactive Media Awards™ (IMA) for its work on the new e-commerce website for the company. The site was one of only 19 honorees out of the 182 entries submitted in the e-commerce category, based on judging criteria including design, content, feature functionality, usability, and standards compliance.