posts tagged as Retail Compass Survey of CMOs

By Natalie Kotlyar | December 03, 2015

Mobile Marketing Matters When it Comes to Unlocking Omnichannels Fullest Potential

With Cyber Monday sales now outpacing those of Black Friday, it is clear that retailers need to ensure their presence stretches across bricks and clicks. And they are, according to the latest results from our 10th Annual Retail Compass... read more

By Doug Hart | November 16, 2015

Retailers Plan to Offer Less Aggressive Discounts this Holiday Season - But Is It Sustainable?

Thanksgiving is just around the corner, which for many of us, means that the clock will soon begin ticking for our holiday shopping. Though many consumers have already begun to take advantage of early-season promotions and layaway... read more

By Ted Vaughan | November 05, 2015

Our 10th Annual Retail Compass Survey of CMOs Reveals 5 Holiday Season Sales Trends To Pay Attention To

With less than 50 days until the holidays, retailers are ramping up their seasonal marketing strategies to encourage strong sales. How do retailers expect they will fare this season? We uncover this and more in our 10th annual Retail... read more

Results from Reader Survey: What are Retail CMOs Expecting for the Upcoming Holiday Season?

Earlier this month, we asked you, our readers, to share your expectations for the results of our tenth annual Retail Compass Survey of CMOs. Before we release the first round of survey results next month, wed like to share with you the... read more

By Natalie Kotlyar | January 16, 2015

Year-In-Review: 2014 Sales and Consumer Confidence

With the New Year upon us, retailers are assessing the industrys performance in 2014 and looking to prepare for what lies ahead. After 2013 delivered light gains, 2014, too, remained largely stable with only light growth from Q1 through... read more

Infographic & Full Report: 2014 BDO Retail Compass Survey of CMOs

In our ninth annual Retail Compass Survey of CMOs, we asked 100 chief marketing officers at leading U.S. retailers about their sales projections, marketing strategies and top challenges ahead of the 2014 holiday shopping season. While... read more

By Natalie Kotlyar | December 03, 2014

Retailers Home in on Digital Strategies this Holiday Season: Mobile Booms, Cybersecurity Looms

Coming off the heels of a modest but successful Cyber Monday, and with reports of increased online sales over Thanksgiving Weekend, we just released the final round of results from our ninth annual Retail Compass Survey of CMOs, which... read more

Retailers Modest about Thanksgiving Weekend as Holiday Promotions Get a Jumpstart

Holiday creep? This year, were seeing a full-on holiday leap. Instead of Thanksgiving Weekend ceremoniously ushering in the full onslaught of the holiday shopping season, a new normal has taken root, and retailers have been out in front... read more

By Doug Hart | November 06, 2014

Retailers Expect Modest Gains this Holiday Season

The results are in from our ninth annual Retail Compass Survey of CMOs, in which we surveyed 100 retail chief marketing officers to gauge their 2014 holiday shopping season expectations. As it turns out, even after a challenging and... read more