Omnichannel Movement Means New Requirements for Retail Leaders

As omnichannel retailing increasingly moves from strategy to reality, retailers are finding that they require executive teams with new skills and areas of focus. In addition to managing the retail business, these executives are now laser-focused on creating an integrated customer experience.

A new article in STORES’ June issue explores some of the challenges associated with the omnichannel mandate. Our own Randy Ramirez, senior director of compensation in our Corporate Governance practice, was asked to weigh in. He noted that executives who grasp omnichannel are crucial because strategy and tone are set at the top. This is a transformative period in the industry, Randy notes, and as skill sets and business requirements change, so too do the performance metrics against which executives are measured.