Will Retailers Sink or Surf in 2018?

Treading water is no longer an option in a retail industry that’s facing positive economic indicators, but also slow sales growth and declining store footprints.
In fact, that disconnect between traditional economic predictors and current industry realities has left retailers with moderate expectations for what’s to come in the year ahead. According to the mix of 100 retail CEOs, CFOs, and CIOs we surveyed in our first Retail Compass Survey of CxOs, C-suite executives forecast a 3.2 percent increase in total sales for 2018.
Those modest projections may not signal the “retail apocalypse” that was mentioned nearly 7,000 times in news articles in 2017, but it is driving a clear need for differentiation. The study explores retailers’ plans to seek capital, expand through acquisition, change format, and improve customer experience in order do much more than coast through the year.
For more on the retail C-suite perspective, read the full study here.
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