How Retailers Can Create a More Seamless Shopping Experience Online and Off for Consumers

Retailers reached nearly $3 billion in sales this past Cyber Monday, according to Adobe systems, and demand outpaced expectations for some retailers. Even in our own tenth annual Retail Compass Survey of CMOs, the number of retailers who predicted Cyber Monday sales would increase was 32 percent in 2015, up from 24 percent in 2014. Given this recent optimism, and a growing number of consumers’ overall preference to press checkout instead of stand in one, retailers should re-examine their sales strategies to ensure they align with where their audiences are now and into the future.

Our own Ted Vaughan outlines a few approaches retailers could consider implementing in response to this shopping shift in his recent article in the RetailTouch Points Outlook Guide, including:
  • Evaluate your marketing campaign through a holistic lens that considers all your channels
  • Better match inventory levels as new delivery and fulfillment options, such as buy online, pickup in-store, are made available
  • Invest in the systems and processes that will allow you to analyze the data collected online and in-store
  • Develop preventive measures to safeguard your customers’ data
To read the full article, click here.

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