How Can Flash Sale Sites Thrive in 2013?
The flash sale industry has seen enormous growth over the past few years. In fact, IBISWorld expects the number of flash sale sites to reach 150 in the next four years, up from around the 90 that currently exist. As the market approaches saturation, there are a number of challenges for flash sale sites, including encroachment from traditional retailers, lack of exclusivity with suppliers and consumers feeling less urgency around purchases.
Still, as our Stephen Wyss writes in Direct Marketing News
, there are a number of ways flash sale sites can position themselves for success in 2013.
For more, check out Stephen’s full article in DMNews