Press Releases
Jerry Walsh |
Thursday, February 12, 2009
BDO SEIDMAN, LLP LAUNCHES NATIONAL ADVERTISING CAMPAIGN
"PEOPLE WHO KNOW, KNOW BDO” CAMPAIGN TO DEBUT FEBRUARY 16
Chicago – BDO Seidman, LLP, one of the nation’s leading professional service organizations, today announced the launch of the firm’s first-ever national advertising campaign. This sustained three-year program, which encompasses television, print and digital media, will position BDO Seidman as the firm of choice, emphasizing the technical knowledge, global reach, partner involvement and responsiveness the firm brings to its client relationships.
“In recent years, BDO Seidman has enjoyed a period of unprecedented growth. It is our intention to build on that success, even in a down economy, by using advertising to further differentiate our brand and proactively market our core services beyond our ongoing public relations and direct marketing initiatives,” said Jack Weisbaum, CEO of BDO Seidman. “Our research shows that CEOs, CFOs, tax directors and corporate boards that are familiar with our firm think very highly of us. This program will help introduce the firm to a larger segment of this target audience.”
The campaign designed by Seiter & Miller Advertising uses “conversations” between executives to position BDO Seidman as the capable, responsive professional services provider companies can turn to in working through business challenges. The television creative puts the viewer in the position of overhearing a discussion between two executives in a real world setting where BDO is recommended as a firm that can help businesses deal with complex business problems. This approach will be reinforced in the print and digital creative. The program’s tagline – “People who know, know BDO” – communicates a credible endorsement of the firm based on a positive experience(see ads at http://www.seitermiller.com/bdo_advertising/).
“With almost 100 years of history and as the U.S. member of the largest worldwide network of independent accounting firms outside of the Big Four, BDO Seidman’s unique combination of global resources, technical knowledge and high partner involvement make it an attractive alternative to its competitors,” said Livingston Miller, President of Seiter & Miller Advertising. “This campaign will bring that message to a wider audience of senior executives.”
The campaign will create a significant and sustained presence on national cable news networks’ (CNN, Fox News, CNBC, MSNBC and CNN Headline News) early morning programs. This will be complemented by a consistent presence in business print (Wall Street Journal, Financial Times, Business Week, Fortune, Forbes and CFO) and an extensive online campaign. The program will also make tactical use of hotel and airport media to reach the target audience which are frequent travelers.
About BDO Seidman, LLP
BDO Seidman, LLP is a national professional services firm providing assurance, tax, financial advisory and consulting services to a wide range of publicly traded and privately held companies. Guided by core values including, competence, honesty and integrity, professionalism, dedication, responsibility and accountability for almost 100 years, BDO Seidman provides quality service and leadership through the active involvement of its most experienced and committed professionals.
BDO Seidman serves clients through 37 offices and more than 400 independent alliance firm locations nationwide. As a Member Firm of BDO International, BDO Seidman, LLP serves multi-national clients by leveraging a global network of 1,095 offices in 110 countries. BDO International is a worldwide network of public accounting firms, called BDO Member Firms. Each BDO Member Firm is an independent legal entity in its own country.
